Huawei Has Hired You to Calculate Its Relative Share of the Global

Multiple Choice

Huawei has hired you to calculate its relative share of the global mobile phone market. How would you conduct this analysis?

A) by dividing Huawei's percentage share of total industry sales volume by the percentage share held by its largest rival.
B) by adjusting Huawei's revenue share up or down by a factor proportional to whether their quality/customer service factors are above/below industry averages.
C) by dividing Huawei's market share (based on dollar volume) by the industry-average market share.
D) by identifying Huawei's cash cows, which have big relative market shares (above 1.0) , and cash hogs, which have low relative market shares (below 0.5) .
E) by subtracting the industry-average market share (based on revenue) from Huawei's market share to highlight relative share above/below the industry average. This amount is a better indicator of a business's competitive strength than is just looking at the firm's market share percentage.