Aimée, Owner of the Discerning Equestrian, a Local Apparel, Tack

Multiple Choice

Aimée, owner of The Discerning Equestrian, a local apparel, tack, and equipment outlet, is facing growing competition from online retailers such as Equestrian.com. She has sought your advice about the managerial task of executing strategy. What would you NOT be likely to advise her to do?

A) Be action-oriented, and make things happen.
B) Direct organizational change, achieve continuous improvement in operations and business processes, create and nurture a strategy-supportive culture, and consistently meet or beat performance targets.
C) Employ new techniques to overcome managerial resistance to change.
D) Direct a team effort which entails that every manager think through the answer to "What does my area have to do to implement its part of the strategic plan, and what should I do to get these things accomplished effectively and efficiently?"
E) Focus solely on your operations, management of people, and business processes.