The Nutty Boys Nut Butter Company Is About to Diversify

True/False

The Nutty Boys Nut Butter Company is about to diversify into an entirely new market-jellies and jams. This move will create the need for several new positions in the production and marketing departments. However, the production technologies and the marketing environment in this new market are very different than in Nutty Boys' traditional market. The company is likely to rely on external sources to fill many of the positions created by its diversification.