Retailers Typically Study Prospective Locations in Terms of the Characteristics

Multiple Choice

Retailers typically study prospective locations in terms of the characteristics of shoppers,neighboring retailers,pedestrian traffic counts by day of week and hour,and parking facilities.This intensive analysis is due to the ________.

A) importance of impulse sales to all retailers
B) long-term nature of retail leases
C) high rent charged for store locations
D) need to attract consumers to a store location