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    Retail Management
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    Exam 2: Building and Sustaining Relationships in Retailing
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    The Bundle of Benefits Offered to Consumers Through a Channel
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The Bundle of Benefits Offered to Consumers Through a Channel

Question 64

Question 64

Multiple Choice

The bundle of benefits offered to consumers through a channel of distribution is ________.


A) a value chain
B) customer service
C) a value delivery system
D) relationship retailing

Correct Answer:

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