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A Retailer Bases Its Overall Customer Service Strategy on Providing

Question 41

Multiple Choice

A retailer bases its overall customer service strategy on providing a 7-day return policy,having sufficient quantities of advertised goods on hand,and well-lit parking areas.The retailer's retail strategy can be described as a(n) ________.


A) optimal retail strategy
B) augmented retail strategy
C) expected retail strategy
D) potential retail strategy

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