In Micromerchandising,retailers Seek to Match Local Assortments to the Needs

Multiple Choice

In micromerchandising,retailers seek to match local assortments to the needs of the population that each store serves.Thus,a supermarket located near a college may feature dormitory supplies,while a store located in a family area may feature discounts on frozen foods.Micromerchandising is a form of ________.

A) value-oriented strategy
B) adaptation strategy
C) category management
D) consumerism