According to the Wheel of Retailing Theory,as Retail Innovators Mature,they

Multiple Choice

According to the wheel of retailing theory,as retail innovators mature,they ________.

A) increase their market share at the expense of high-cost, full-service retailers
B) reduce customer services to concentrate on the price-conscious customer segment
C) further reduce price levels to maintain their low-cost competitive advantage
D) increase their services which leads to higher prices