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According to the Wheel of Retailing,retail Institutions Become Vulnerable When

Question 64

Multiple Choice

According to the wheel of retailing,retail institutions become vulnerable when ________.


A) the innovator's strategy is no longer considered unique by its target market
B) consumers do not accept the retailer's new price-conscious image
C) competitors can match the innovator's low-price strategy
D) new institutions have a significant cost advantage due to the innovator's upgrading its image and costs

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