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    Exam 5: Retail Institutions by Store-Based Strategy Mix
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    A Retailer That Believes That a Retail Life Cycle Resembles
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A Retailer That Believes That a Retail Life Cycle Resembles

Question 58

Question 58

Multiple Choice

A retailer that believes that a retail life cycle resembles a fad should use ________.


A) rationalized retailing
B) positioned retailing
C) a cost-containment approach
D) mass merchandising

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