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    Retail Management
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    Exam 5: Retail Institutions by Store-Based Strategy Mix
  5. Question
    A Fundamental Assumption of the Wheel of Retailing Theory Is
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A Fundamental Assumption of the Wheel of Retailing Theory Is

Question 81

Question 81

True/False

A fundamental assumption of the wheel of retailing theory is that innovation is on the basis of a change in at least one component of the retail mix.

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