Which Is Not a Reason Why Direct Marketing Is Especially

Multiple Choice

Which is not a reason why direct marketing is especially suitable to small retailers?

A) Small retailers can inexpensively expand their trading area through direct marketing.
B) The costs and time demands of developing and maintaining a mailing list are low.
C) Consumers cannot determine the size of a retailer based on its catalog or Web site.
D) The costs of entry into direct marketing are low.