Multiple Choice
Discretionary income can be defined as ________.
A) take-home pay
B) take-home pay that is adjusted to reflect inflation
C) take-home pay that is adjusted to reflect a base year
D) money left over after paying taxes and buying necessities
Correct Answer:

Verified
Correct Answer:
Verified
Q15: A cue or drive meant to motivate
Q16: Demographics are easily identifiable and measurable population
Q17: What type of consumer decision making accompanies
Q18: Concentrated marketing is a more difficult strategy
Q19: a.Differentiate among the three types of impulse
Q21: "Some consumers use price,brand name,or store name
Q22: a.What are the advantages of studying consumer
Q23: In comparison to demographics,lifestyles are _.<br>A) more
Q24: A membership club has a differentiated marketing
Q25: Which type of retailer has a high