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    Retail Management
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    Exam 7: Identifying and Understanding Consumers
  5. Question
    Doubt That the Correct Purchase Decision Has Been Made Is
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Doubt That the Correct Purchase Decision Has Been Made Is

Question 63

Question 63

Multiple Choice

Doubt that the correct purchase decision has been made is known as ________.


A) information re-evaluation
B) perceived risk
C) psychological risk
D) cognitive dissonance

Correct Answer:

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