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  3. Study Set
    Retail Management
  4. Exam
    Exam 7: Identifying and Understanding Consumers
  5. Question
    A Shopper Profile Should Ideally Be Based Upon ________
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A Shopper Profile Should Ideally Be Based Upon ________

Question 14

Question 14

Multiple Choice

A shopper profile should ideally be based upon ________.


A) both demographic and lifestyle data
B) data developed on the basis of telephone interviews
C) data developed from personal interviews
D) data developed from observational-based studies

Correct Answer:

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