Multiple Choice
A major benefit of a trading-area analysis is that it allows a retailer to determine ________.
A) the demographic and socioeconomic characteristics of consumers
B) a store's image
C) the psychographics of shoppers versus nonshoppers
D) the response of shoppers to promotional pricing
Correct Answer:
Verified
Correct Answer:
Verified
Q1: The trading area with the highest average
Q2: The American Community Survey is updated yearly.
Q3: PRIZM describes a geographic area via lifestyle
Q4: Store location is generally considered the least
Q6: An area with a relatively large number
Q7: What type of economic base is preferred
Q8: Between 50 and 80 percent of a
Q9: A retailer seeking to study the population
Q10: Each retailer is able to earn an
Q11: Which statement about the trading area of