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    Retail Management
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    Exam 14: Developing Merchandise Plans
  5. Question
    Which Retail Merchandising Strategy Reflects the Need to Appeal to Specific
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Which Retail Merchandising Strategy Reflects the Need to Appeal to Specific

Question 40

Question 40

Multiple Choice

Which retail merchandising strategy reflects the need to appeal to specific target markets through different product offerings?


A) rationalized retailing
B) micromerchandising
C) battle of the brands
D) cross selling

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