Multiple Choice
A major difference between a vertical and a horizontal fashion trend is based on the ________.
A) ultimate sales level achieved for the fashion
B) speed of diffusion of the fashion
C) social class of the initial group which accepts the trend
D) degree of fashion innovativeness
Correct Answer:
Verified
Correct Answer:
Verified
Q86: Fads and seasonality are part of the
Q87: _ brands are somewhat pre-sold to consumers,require
Q88: The selling of car mats,burglar alarms,and extended
Q89: In the vertical trend theory,fashion innovators are
Q90: For fashion merchandise,merchandise assortment planning is conducted
Q92: A retailer primarily appeals to the lowest
Q93: Retailers with a merchandising viewpoint are more
Q94: Under what conditions should a retailer consider
Q95: Which retail assortment strategy is characterized by
Q96: Which retail assortment strategy is used by