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A Supermarket Assigns Shelf Space on the Basis of Sales

Question 24

Multiple Choice

A supermarket assigns shelf space on the basis of sales volume.For example,a brand with twice the sales volume will be assigned twice the shelf facings of the slower-selling brand.This retailer determines space needs by ________.


A) the sales-productivity ratio
B) the model stock approach
C) market segment product groupings
D) the law of diminishing returns

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