Multiple Choice
Which promotional forms are ideal for generating awareness in the hierarchy of effects model?
A) advertising and public relations
B) advertising and sales promotion
C) personal selling and sales promotion
D) personal selling and public relations
Correct Answer:
Verified
Correct Answer:
Verified
Q18: PMs are best defined as _.<br>A) promotional
Q19: Develop a vertical cooperative agreement to ensure
Q20: Since horizontal cooperative advertising agreements are within
Q21: Manufacturers utilize cooperative advertising agreements with retailers
Q22: Direct mail is characterized by its low
Q24: A characteristic of direct mail is a
Q25: Most retail salespersons in self-service operations are
Q26: Many retailers like to monitor the use
Q27: There is no identified commercial sponsor in
Q28: In massed promotion effort,_.<br>A) reach is regular