Multiple Choice
A local computer retailer desires to reach a targeted audience consisting of past customers.The retailer is offering "computer tune-ups" consisting of removal of duplicate files,virus scanning and removal,and performing diagnostic work on the system's major hardware components.Which medium is most appropriate in reducing waste?
A) direct mail
B) shopper
C) radio
D) daily newspaper
Correct Answer:

Verified
Correct Answer:
Verified
Q49: Develop a promotional budget for a family-oriented
Q50: A major disadvantage of public relations versus
Q51: A major advantage of personal selling is
Q52: What are the benefits to each channel
Q53: A newspaper has a circulation of 2,000,000
Q55: Media charges are generally lower for manufacturers
Q56: Which type of retailer ad is most
Q57: The most appropriate promotional schedule for a
Q58: A major advantage of public relations versus
Q59: Any communication by a retailer that informs,persuades,and/or