Multiple Choice
Which element in the retail promotion mix generally emphasizes short-term sales increases?
A) sales promotion
B) public relations
C) advertising
D) personal selling
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q8: Which sales promotion form seeks to develop
Q9: Since sales promotion seeks to increase short-term
Q10: The most difficult task in using the
Q11: Most smaller retailers cannot use national media
Q12: Institutional advertisements typically include name brands,prices,and style/color
Q14: Order-getting salespersons are most likely to engage
Q15: Sales promotion has a short-run orientation.
Q16: A magazine has a circulation of 3,000,000,a
Q17: The short space and long lead time
Q18: PMs are best defined as _.<br>A) promotional