A Difficulty in Using Sales Per Square Foot as a Performance

Multiple Choice

A difficulty in using sales per square foot as a performance measure for a rapidly growing retailer is that it ________.

A) will underestimate performance since a large number of stores will not be open for an entire year
B) will overestimate performance since a large number of stores will not be open for an entire year
C) does not take into account the different performance levels of older versus newer stores
D) does not take into account the different performance levels of existing versus acquired stores