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    Retail Management
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    Exam 20: Integrating and Controlling the Retail Strategy
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    An Evaluation of the Extent to Which Salespeople Engage in Cross-Selling
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An Evaluation of the Extent to Which Salespeople Engage in Cross-Selling

Question 12

Question 12

Multiple Choice

An evaluation of the extent to which salespeople engage in cross-selling can be best measured through a ________ retail audit.


A) companywide
B) horizontal
C) disguised
D) nondisguised

Correct Answer:

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