Lisa's Pizza Is Trying to Compete with the Larger Domino's

Multiple Choice

Lisa's Pizza is trying to compete with the larger Domino's Pizza down the street for customers. She feels she can deliver a better tasting product, faster, and cheaper. She has given all the drivers GPS systems; she has ordered in bulk; and she has surveyed customers about what type of pizzas they want. She is practicing

A) quantitative management.
B) management science.
C) operations management.
D) qualitative management.
E) behavioral management.