The Platinum Platform, in Dubuque, Iowa, Sells High-Quality, Unique Bedding

Multiple Choice

The Platinum Platform, in Dubuque, Iowa, sells high-quality, unique bedding that is a real value to upscale homes in the area. No other company in its local area markets bedding of such quality and value. By offering this type of product, The Platinum Platform is utilizing a ________ strategy.

A) cost-leadership strategy
B) focused-differentiation
C) cost-focus
D) uniquely focused
E) differentiation