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In 2003, Myspace Launched a Social Networking Website Offering an Interactive

Question 67

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In 2003, Myspace launched a social networking website offering an interactive, user-submitted network of friends, personal profiles, blogs, groups, photos, music, and videos. Myspace was the largest social networking site in the world, from 2005 to 2009. Recently, it was purchased by Specific Media, an online platform where music fans can interact with their favorite entertainers, listen to music, watch videos, share and discover cool stuff and just connect. Which of the following describes Specific Media's strategy?


A) stability
B) diversification
C) growth
D) defensive
E) multiproduct

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