Isabel, the Owner of the Daily Dispatch, a Small City

Multiple Choice

Isabel, the owner of The Daily Dispatch, a small city newspaper, started her business two years ago, believing that there was still enough demand for her product. However, because people are busy and because so much news is now available online, she has seen the demand for her paper drop steadily. Isabel made a decision to change the original direction of the company and focus more on an Internet news service. Isabel is relying on ________ by demonstrating that managers need to think and act as if their company is an unfinished prototype, and by seeing her business as outsiders do.

A) a decision tree
B) a knowledge dilemma
C) the knee-jerk reaction theory
D) evidence-based decision making
E) intuition