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Imagine That You Work for a Life Insurance Company

Question 76

Multiple Choice

Imagine that you work for a life insurance company. The company is offering a new type of life insurance policy for senior citizens (people over age 65) and retirees. Keeping generational differences in mind, which of the following is the best medium for communicating with potential customers/clients?


A) e-mail
B) YouTube videos
C) telephone calls
D) Facebook
E) text messages

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