Multiple Choice
Market segmentation is the process of:
A) describing market conditions.
B) dividing the market into smaller homogeneous groups.
C) presenting future opportunities.
D) exploring new market opportunities.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q32: Business-to-business marketing involves: <br>A) sales to households for
Q33: The marketing system identifies the major interacting
Q34: It is a good idea to have
Q35: Which of the following is a pitfall
Q36: A marketing strategy and action plan is
Q38: The marketing budget will depend on a
Q39: The first step in preparing the marketing
Q40: Which of the following is not a
Q41: 2. Gather data from secondary sources-The most
Q42: Which stage of marketing research is considered