Multiple Choice
________ refers to a diversification strategy that involves taking a step forward (down) on the value-added chain toward the customers.
A) Backward integration
B) Horizontal integration
C) Forward integration
D) Conglomerate integration
Correct Answer:

Verified
Correct Answer:
Verified
Q1: A product development strategy relies on taking
Q2: The most effective use of the interim
Q3: The penetration growth strategy:<br>A) focuses on developing
Q5: When compared to the costs of carrying
Q6: Forward integration occurs when the firm acquires
Q7: One of the most successful diversification strategies
Q8: Involving employees in the decision-making process is:<br>A)
Q9: The principle of _ provides information to
Q10: The computerized system developed by the grocery
Q11: If the existing product is being sold