Multiple Choice
The concept of economies of scope is best described as ________.
A) a synonym for economics of scale
B) the use of brand extensions
C) using existing channels of distribution to introduce a new product
D) extending existing distribution channels to reach new customers
Correct Answer:
Verified
Correct Answer:
Verified
Q12: The classification of service systems using the
Q13: Value for the "business service experience" is
Q14: The key technology of a postindustrial society
Q15: Which of the following is an example
Q16: Services are deeds, processes, and performances.
Q18: Which one of the following reasons best
Q19: The presence of a friendly desk clerk
Q20: The decrease in the proportion of income
Q21: Services are time-perishable. An opportunity to provide
Q22: A business service experience (B2B) has three