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    Exam 11: Advertising: Selling a Message
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    Broadcast and Cable Networks Are Experimenting with ______
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Broadcast and Cable Networks Are Experimenting with ______

Question 14

Question 14

Multiple Choice

Broadcast and cable networks are experimenting with ______.


A) only running commercials between programs
B) cutting back 10-20% on the number of commercials they show during their prime-time programs
C) running fewer,longer commercials
D) all of these

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