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Which of the Following Statements About the PR Campaign That

Question 52

Multiple Choice

Which of the following statements about the PR campaign that followed the Tylenol tampering is true?


A) It was successful because it succeeded in covering up what had happened.
B) It was successful because it was immediate and honest.
C) It was a failure because afterward people viewed the manufacturer as cold and uncaring.
D) It was a failure because the company tried to handle media relations with a one-person office.

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