Which of the Following Statements About the PR Campaign That

Multiple Choice

Which of the following statements about the PR campaign that followed the Exxon Valdez oil spill problem is true?

A) It was successful because it succeeded in covering up what had happened.
B) It was successful because it was immediate and honest.
C) It was a failure because the company initially claimed that ship was attacked by terrorists.
D) It was a failure because the company tried to handle media relations with a one-person office.