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The Value Proposition Rests on the Requirement That

Question 13

Multiple Choice

The value proposition rests on the requirement that:


A) the company can charge what it likes for its products
B) the customer is 'price insensitive' to the company's offering
C) the company's employees have their own prestige invested in its processes
D) the company can supply what the customers want at a price they will pay

Correct Answer:

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