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    The Media of Mass Communication
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    Exam 11: Public Relations
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    The Term Used to Describe the Difference Between a Corporate
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The Term Used to Describe the Difference Between a Corporate

Question 46

Question 46

Multiple Choice

The term used to describe the difference between a corporate image and the corporate reality is


A) advertising.
B) the legitimacy gap.
C) manufacturing.
D) public relations.
E) quality control.

Correct Answer:

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