Narrative 1-4 In 2004, Coca-Cola and PepsiCo Launched Two Mid-Calorie Sodas, C2

Multiple Choice

Narrative 1-4
In 2004, Coca-Cola and PepsiCo launched two mid-calorie sodas, C2 and Pepsi Edge, banking on the low-carb trend. Carb-conscious consumers rejected the drinks en masse since one of the key tenets of low-carb diets is to avoid refined sugar in any amount. The new brands grabbed a combined market share of less than 1 percent.
-Refer to the Narrative 1-4.Which word best describes the product introductions,given that the objective of both soft-drink manufacturers was to increase their market share?

A) synergistic
B) empathetic
C) inefficient
D) autonomous