Narrative 1-4 In 2004, Coca-Cola and PepsiCo Launched Two Mid-Calorie Sodas, C2

Multiple Choice

Narrative 1-4
In 2004, Coca-Cola and PepsiCo launched two mid-calorie sodas, C2 and Pepsi Edge, banking on the low-carb trend. Carb-conscious consumers rejected the drinks en masse since one of the key tenets of low-carb diets is to avoid refined sugar in any amount. The new brands grabbed a combined market share of less than 1 percent.
-Refer to the Narrative 1-4.Which level of management at each company was responsible for determining that the soda should be deleted from the product line?

A) middle management
B) team leaders
C) product supervisors
D) top management