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In the 1960s,Coca-Cola Executives in Atlanta Learned That a Bottler

Question 34

Multiple Choice

In the 1960s,Coca-Cola executives in Atlanta learned that a bottler in the Colombian jungle was bottling pirated Coke in dumped bottles.The soft-drink company was at that time expanding globally and building its reputation on exacting production standards.Which of the following does the unauthorized bottler best exemplify?


A) a standard of malfeasance
B) a problem
C) a benchmark
D) a keystone issue

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