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Robert Mondavi Wineries Entered into an Agreement with Baron Philippe

Question 18

Multiple Choice

Robert Mondavi Wineries entered into an agreement with Baron Philippe de Rothschild,owner of Bordeaux's First Growth chateau,to produce a top quality wine in California.What does the two companies working together to create a new product exemplify?


A) exporting
B) licensing
C) a joint venture
D) a cooperative contract

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