When Consumers Recognize They Have an Unmet Need, They Usually

Multiple Choice

When consumers recognize they have an unmet need, they usually seek out specific products or services that they believe will satisfy that need and provide value to them. They are willing to give up something, such as money and effort, to find the products or services that will provide the benefits they seek. What term refers to the process that consumers go through to satisfy their needs?

A) marketing
B) consumption
C) exchange
D) purchase