A Consumer Research Study Analyzes the Factors Predicting a Consumer's

Multiple Choice

A consumer research study analyzes the factors predicting a consumer's likelihood to purchase a 3-D television, such as age, income, and stage of family life cycle. Data were collected from 3,000 consumers using a structured questionnaire. Which type of research does this represent?

A) qualitative
B) interpretive
C) quantitative
D) focused