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    Exam 2: Value and the Consumer Behaviour Value Framework
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    Which Term Refers to the Feelings That Are Experienced During
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Which Term Refers to the Feelings That Are Experienced During

Question 100

Question 100

Multiple Choice

Which term refers to the feelings that are experienced during consumption activities or associated with specific objects?


A) cognition
B) internalization
C) affect
D) utilitarian value

Correct Answer:

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