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    Exam 2: Value and the Consumer Behaviour Value Framework
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    What Is the Value Equation
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What Is the Value Equation

Question 72

Question 72

Multiple Choice

What is the value equation?


A) value = what you get/what you give
B) value = what you give/what you get
C) value = what you get - what you give
D) value = what you give - what you get

Correct Answer:

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