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    CB Study Set 1
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    Exam 2: Value and the Consumer Behaviour Value Framework
  5. Question
    Which Type of Value Is Derived from a Product That
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Which Type of Value Is Derived from a Product That

Question 44

Question 44

Multiple Choice

Which type of value is derived from a product that helps a consumer solve problems and accomplish tasks?


A) utilitarian
B) functional
C) terminal
D) end-state

Correct Answer:

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