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    Exam 2: Value and the Consumer Behaviour Value Framework
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    Which Type of Value Is the Immediate Gratification That Comes
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Which Type of Value Is the Immediate Gratification That Comes

Question 50

Question 50

Multiple Choice

Which type of value is the immediate gratification that comes from experiencing some activity?


A) hedonic
B) utilitarian
C) end-state
D) process

Correct Answer:

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