Canadian Rock Band Arcade Fire Wanted to Promote Their New

Multiple Choice

Canadian rock band Arcade Fire wanted to promote their new Reflektor album and tour. They asked fan to submit their own photos of the band's Reflektor tour. In return, fan photos could wind up on Arcade Fire's Facebook page and website. This was a win for both the band and fans, as the website benefitted from new photography and fans could earn a spotlight on the band's online properties. What is this an example of?

A) mission
B) focus
C) tactic
D) strategy