Multiple Choice
Consumers do not view all soft drinks as identical to one another. Some prefer Coca-Cola, while others will only drink Pepsi-Cola. Still others will not drink either cola and drink only non-caffeinated soft drinks. What term refers to the marketplace condition in which consumers do not view all competing products as identical to one another?
A) product differentiation
B) product variation
C) market segmentation
D) perceptual differentiation
Correct Answer:
Verified
Correct Answer:
Verified
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