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    Strategic Management Study Set 1
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    Exam 6: Flexibility and Real Options
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    Putting Several New Offerings in Consumers Hand to Gauge Their
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Putting Several New Offerings in Consumers Hand to Gauge Their

Question 75

Question 75

Multiple Choice

Putting several new offerings in consumers hand to gauge their reactions and investing once consumer preferences are clear is what is meant by a ________ option.


A) financial
B) positioning
C) stepping-stone
D) scouting

Correct Answer:

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